Hello you, I’m Sofia.
Over 10 years ago, I initiated this amazing journey in fashion and luxury.
I was living in the north part of my sophisticated and pretty ITALY, in MILAN, working like a merchandiser with some of the biggest names in the industry, learning how to balance creativity and business development.
I immersed myself in the push and pull of creativity and business, striking a balance between innovation on the runway and commercial success on the market.
Through it all, I learned that renewal is essential and can only occur without losing authenticity, always keeping an eye on the brand and staying true to the identity that captivates audiences and defines icons.
In 2022, I decided it was time for my own change.
So, I took a break from the glamorous world of fashion and embarked on an uncertain journey — exploring the world and discovering myself again.
I traveled around the world, opened my heart and mind to new cultures, and allowed myself to get lost to truly find myself again.
A reset with a difference. A restart in style.
Like I had done with storied fashion houses before, I embraced my essence and expanded it.
I reignited what made me, me, and deepened my expertise in personal growth, empowerment, self-esteem, and mindfulness coaching.
I immersed myself in gratitude and yoga, letting each experience — from pain to transformation — shape a stronger, more grounded version of myself.
New York, my second home, has always been a guiding light: it welcomed me, inspired me, and pushed me beyond my limits.
Then came new chapters in Brussels and Madrid — cities that challenged and enriched me in different ways.
They taught me the beauty of diversity, resilience, and the quiet strength that rises every time you choose to begin again.
I gained new insights into my values, my goals, and my most authentic desires.

Now let’s Empower You.
I’m here to help.

During this journey, I was unfortunately exposed to a toxic relationship with a pathological and manipulative narcissist.
I hit rock bottom — a depth I never believed could exist.
It brought me to the lowest emotional point, stripped of everything I thought defined me.
But you know what? That pain cracked something open. It forced me to stop, to truly listen to myself, to face who I was.
It opened my eyes to the importance of loving and respecting myself — not just in theory, but through concrete, daily choices.
I found the strength and courage to ask for help, to seek support from competent and compassionate professionals.
I faced my fears, my shame, my deepest vulnerabilities.
And that’s when my first true rebirth began.
But healing is not always a straight path.
At one point, I went back into that relationship, holding on to the hope that things could be different.
Once again, I lost myself trying to save something that was never meant to save me.
And once again, I had to fall to choose myself — fully and finally.
And so, I rose.
More aware. Stronger. More loyal to who I really am.
I chose myself again — with strength, with respect, with love.
Today, I find myself in a new chapter — one of deep transformation and authentic rebirth.
I’ve decided to channel all the pain — and the power it gave me — into something greater.
Into a mission.
Into Empower You.
Now, I’m finally ready to share with you the awareness and personal growth I’ve gained, together with my solid, extensive knowledge of the fashion world.
Because to me, style isn’t just what you wear.
It’s how you show up for yourself — even, and especially, when life tries to dim your light.